Neisha Frank founded Clear Choice College Admissions Counseling in 2019 to help families find clarity as they go through the college admissions process. As a mom of one college-bound student and two rising high school juniors in the Round Rock area, she understands first-hand how confusing and overwhelming the college admissions process can feel. She has put countless hours into visiting universities around the country, attending seminars and doing old-fashioned research to understand how high schoolers should prepare for college, what makes a great-fit university for each student, how students can present their best selves on their college applications and how financial aid and scholarships really work.